Case study · 2026
Podcast roka
The only award for Slovak podcasts. We founded it in 2023 and ran it for the fourth time this year.
podcastroka.skAbout the awards
Why we started it
Our catalogue now lists more than 3,000 Slovak podcasts. Until 2023 there was no award to pick out the best of them, so we started one.
The awards cover every podcast category. The public decides the winners, and our jury picks the shortlist. Every podcast still has a chance to compete for Miláčik, the title for the most popular podcast in Slovakia.
The fourth edition in numbers
The competition
- 58,692voters+20% year on year
- 55,252confirmed votes+34% year on year
- 1,100invitations sent to podcasters
- 19jurors
- 13categories
- 241guests at the awards night
Reach
- 29 Mcumulative impressions
- €326,000in media value
- 1.1 Mvisits to our sites352,000 unique visitors
Communication
Where the awards were seen
The campaign ran mostly on media partnerships, with paid advertising on Meta and Google on top. The media space was worth €326,000.
- BigMedia9.9 M impressionsCitylights in six regional cities (6.5 M), billboards (2.4 M), busboards (1 M)
- Meta3.3 M impressions746,000 users · 5,497 leads at €0.40
- Partner banners3 M impressionsSITA, Fun rádio, Cinemax, Startitup, Aktuality, Forbes, TouchIT
- JOJ Play2.1 M impressions893,851 viewers saw the banner · 4,593 stream views
- FUN rádio2 M listens920,000 listeners
- Podcasts2 M playsDenník N, Aktuality, SME, skpodcasty
- Partner mailing1.4 M emailsHeroHero, Cinemax, Forbes Espresso, IAB, Orange, Tento týždeň
- Spotify1.2 M impressions434,000 listeners · 0.11% CTR
- Partner articles1 M impressions
- Our own mailing605,000 emails45% open rate · 5.1% CTR
- Google427,000 impressions12,324 clicks · 7,331 leads at €0.13
- Cinemax50,000 impressions48,000 cinema visitors over two weeks, nationwide
Year on year
Compared with 2025
| Metric | 2025 | 2026 | Change |
|---|---|---|---|
| Cumulative impressions | 25.7 M | 29 M | +13% |
| Media value | €193,000 | €326,000 | +69% |
| Visits to our sites | 924,000 | 1.1 M | +19% |
| Confirmed votes | 41,223 | 55,252 | +34% |
| Voters | 49,205 | 58,692 | +19% |
For clients
What we can build for you
Event
Concept, programme, production and partners, from the first idea to the night itself.
Campaign
Media partnerships, paid and outdoor advertising in one plan.
Reporting
A report with results for every channel, so you know what worked.
Figures from our own review of the fourth edition and Google Analytics 4, May–June 2026.