Case study · 2026
Podcast roka
In 2023 Slovakia had no award for podcasts. We built one, we have run it for four years, and every edition is bigger than the last.
podcastroka.skThe brief
A national award without a national budget
In 2023 the Slovak podcast scene had hundreds of creators and nowhere to meet once a year. It was also missing everything an award brings with it: press attention, a reason for brands to enter audio, and a shortlist of what was actually worth hearing.
We decided to build it ourselves. No public money, one title partner, and the two of us plus a technology partner carrying the production, the communications and the voting.
The fourth edition in numbers
The competition
- 58,692voters+20% year on year
- 55,252confirmed votes+34% year on year
- 88podcasts assessed by the jury
- 19jurors
- 55podcasts in the public vote
- 11categories
The night
- 241guests at the ceremony
- 12podcasts awarded
- 1,100invitations sent to podcasters
Reach
- 29 Mcumulative impressions
- €326,000in earned media value
- 1.1 Mvisits to our sites352,000 unique visitors
Where it showed up
Eleven channels, one campaign
We did not buy the media. Almost all of it came through partnerships. That is why a campaign worth €326,000 fits inside the budget of the awards themselves.
- Meta3.3 M impressions746,000 users · 5,497 leads at €0.40
- Partner banners3 M impressionsSITA, Fun rádio, Cinemax, Startitup, Aktuality, Forbes, TouchIT
- JOJ Play2.1 M impressions893,851 viewers saw the banner · 4,593 stream views
- FUN rádio2 M listens920,000 listeners
- Podcasts2 M playsDenník N, Aktuality, SME, skpodcasty
- Partner mailing1.4 M emailsHeroHero, Cinemax, Forbes Espresso, IAB, Orange, Tento týždeň
- Spotify1.2 M impressions434,000 listeners · 0.11% CTR
- Partner articles1 M impressions
- Google427,000 impressions12,324 clicks · 7,331 leads at €0.13
- Our own mailing605,000 emails45% open rate · 5.1% CTR
- Cinemax50,000 impressions48,000 cinema visitors over two weeks, nationwide
On top of that, outdoor media from BigMedia: 6.5 M impressions on citylights across six regional cities, 2.4 M on billboards and 1 M on busboards. Between 250,000 and 350,000 passers-by, and 6 to 18 exposures per person.
Year on year
Third edition versus fourth
| Metric | 2025 | 2026 | Change |
|---|---|---|---|
| Cumulative impressions | 25.7 M | 29 M | +13% |
| Earned media value | €193,000 | €326,000 | +69% |
| Visits to our sites | 924,000 | 1.1 M | +19% |
| Confirmed votes | 41,223 | 55,252 | +34% |
| Voters | 49,205 | 58,692 | +19% |
What this means for you
We can build exactly this for you
An event that pays for itself
Partnerships instead of bought media. We know how that offer is put together and what a partner actually gets for it.
A campaign across eleven channels
From Meta to radio to citylights. One plan, one measurement framework, one report at the end.
Numbers that survive the board meeting
Every channel has its own metric and its own cost per result. No "it went well" without the evidence.
Figures from our own review of the fourth edition and Google Analytics 4, May–June 2026.
Want an event like this?
Tell us what you want to build and by when. We reply within two working days.
Get in touch